Digital PR, Media Strategy & Social Growth
Building Visibility, Influence & Engagement Across Platforms
- DIGITAL PR
- Socials
- Media
- Influencers
Background
Digital PR isn’t just about media coverage—it’s about shaping narratives where audiences engage the most. I’ve helped brands in gaming, esports, and tech increase their presence through a mix of targeted media relations, strategic social growth, and digital-first campaigns, ensuring their stories reach the right people in the right way.
Driving Media Coverage & Thought Leadership
A strong digital presence starts with the right press strategy. I’ve secured Tier 1 media placements in outlets like Reuters, Forbes, Aftonbladet, The Express, and VentureBeat, while also ensuring brands gain traction in specialist gaming and esports publications. By crafting compelling narratives and working closely with journalists, I’ve positioned brands as industry leaders in competitive gaming, mobile esports, and beyond.
Corporate Social Growth & Industry Positioning
At ESL FACEIT Group, I played a key role in growing LinkedIn to 100,000+ followers, transforming it into a platform for executive thought leadership, investor relations, and brand positioning. Before that, I accelerated the growth of ESL Gaming’s and DreamHack’s LinkedIn pages, ensuring they stood out in a competitive industry.
Editorial & Community-Driven Social Strategy
With a journalism background, I’ve always understood how to tell stories that matter. Whether increasing readership through social engagement at news outlets or leading social strategies for gaming and esports brands, I’ve built highly engaged audiences by blending editorial instincts with data-driven decision-making.
Influencer & Digital PR Activations
Expanding reach requires more than just owned channels. I’ve led influencer-driven PR campaigns and built collaborations with gaming, esports, and tech creators to amplify key messages, ensuring brands cut through the noise in an oversaturated market.
From securing media coverage to growing brand presence through social and influencer engagement, I’ve helped brands stand out, connect with their audiences, and build long-term digital influence.