Sjölin Consulting

PR | Brand Strategy | Crisis Management | Media Relations

About Me

I’m a strategic communicator, problem-solver, and leader specializing in brand messaging, crisis management, and high-impact PR. Whether I’m refining positioning, navigating complex challenges, or leading high-stakes communications, my focus is always on turning strategy into results. I work with brands of all sizes to craft tailored solutions that help them stand out, engage their audiences, and build lasting credibility.

With 15 years of experience in communications, journalism, and PR, I’ve worked across industries, markets, and disciplines, leading 100+ successful campaigns and advising global brands. Before transitioning into PR in 2018, I was editor-in-chief of Sweden’s leading esports news site. After years in-house at an industry leader, I now bring my expertise to consulting, helping clients sharpen their strategy and strengthen their communications.

I’ve also worked across public affairs, corporate communications, and stakeholder relations, ensuring organizations engage the right audiences with clarity and confidence. My experience spans industries, markets, and disciplines, giving me a broad perspective on what makes communication truly effective.

As a leader, I don’t just provide guidance, I build teams and networks that amplify impact. Through my consulting work and my international network of senior PR professionals, I help companies scale their communications efforts, whether they need strategic direction, crisis support, or a full-scale PR operation.

Let’s make an impact.

Beyond PR, I’m a lifelong gamer with a deep understanding of the esports and gaming communities, not just as a professional, but as someone who has been immersed in this world for years. That insight helps me craft messaging that feels authentic and resonates with audiences.

I also believe great ideas often come from unexpected places, whether in a strategy session or while experimenting in the kitchen. As a passionate foodie, I’m always up for swapping culinary experiences, discovering new flavors, and drawing inspiration from different cultures.

Services

Brand Strategy & Messaging Excellence

Building a strong brand starts with a clear vision and compelling narrative. I partner with you to develop an authentic identity, sharpen your messaging, and craft positioning that captivates your audience. Every strategy is customized to ensure consistency across all touchpoints, driving engagement and measurable growth.

Crisis & Reputation Resilience

Navigating challenges with agility is key. I help you prepare for and respond to crises with decisive communication strategies that safeguard your reputation. Through proactive planning and transparent response, I ensure your brand emerges stronger, maintaining trust and stakeholder confidence.

Digital PR & Influencer Engagement

Amplify your digital presence with innovative PR and strategic influencer partnerships. I blend creative storytelling with data-driven insights to craft campaigns that cut through the noise. By engaging the right influencers and leveraging social media, I build authentic connections that boost visibility and foster lasting loyalty.

Corporate Communications & Stakeholder Leadership

Effective communication is the backbone of leadership. I work with you to streamline your corporate messaging—internally and externally—to ensure clarity and consistency. This tailored approach strengthens relationships with employees, investors, and partners, positioning your organization as a trusted leader in its field.

The DEEPER Network

The DEEPER Network is a global network of senior PR and communications experts with decades of experience across corporate comms, crisis, public affairs, and more.

Based across Europe and the US, we tailor each team to the challenge — offering trusted, high-level support without the overhead of a traditional agency.

Undediable experience

Years Experience

Successful Campaigns

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Partners Worked With

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Industries Served

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Partnering with industry leaders

Over the years, I’ve had the privilege to work with and represent some of the world’s most renowned brands through my previous roles at ESL FACEIT Group. From managing direct collaborations to working with partners, this word cloud showcases the breadth of my experience and the global impact of my work.

Do you want to know how I can help with your unique needs?

Contact Me

... and let's discuss it over a digital coffee!

per@sjolin.consulting